“I’m a walking stereotype,” tweeted my coworker Donie O’Sullivan, whose top artist for 2021 was U2 (Donie, like U2, comes from Ireland).Įven the US Department of Transportation got in on the action, tweeting a top-five songs list that leaned heavily on transportation themes (it included “Drivers License” by Olivia Rodrigo and “Infrastructure” by St. I immediately posted a couple of screenshots to Twitter and saw many friends and colleagues had done likewise. Spotify knows a lot about its users because it tracks them closely similar to Netflix, it uses artificial intelligence to recommend music to you based on factors such as what you have listened to in the past.Īnd people, myself included, were quick to share Spotify Wrapped on social media. The music streaming company has presented it annually in early December for the past several years, in the hopes that its 381 million users (172 million of whom are paid subscribers) share these very specific details of their personal listening habits with friends. Spotify Wrapped is, of course, a marketing campaign, and it’s an impressively effective one. Oh, and my “audio aura” for the year was heavily green, as my top musical moods, according to Spotify, were “friendly” and “spooky.”
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