For example, when explaining the concept of the norm and conformity with it, the author provides an example of a group of twenty cannibals who argue with one non-cannibal about cannibalism, and it is claimed that the one non-cannibal is likely to agree with the others in the end. These tools can build a more favorable attitude in readers toward the book’s content, which makes the reader more likely to appreciate the author’s arguments and agree with them. Also, despite beginning the book in a light and humorous manner, the author further turns to complicated scientific notions and perspectives, which shows his expertise and makes the book’s major thesis more persuasive.Īpart from referring to reputable theories and sources, other persuasion tools used in the book include emotional appeal and humor. Berger (1963) often refers to his own experience of being a sociologist, and this adds reliability to his arguments. There are many sociological theories, but they all are part of the fundamental vision of all processes as the effects of human interactions. By explaining the humanistic perspective proposed by him, the author convincingly demonstrates that sociology, in fact, is more than its methods, such as surveying, or its theories.
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